My Little Pony (translated as My Little Pony and sold as My Dear Pony in Brazil in the old days) is an American toy and media franchise developed by Hasbro. Initially targeting a children’s audience, particularly girls, between 3 and 8 years old, it relies primarily on a line of pony dolls created by Bonnie Zacherle, Charles Muenchinger and Steve D’Aguanno in 1983. Its success has spawned Cartoon series and licensing products such as clothing, office supplies and stationery, and other smaller brands. Ponies have been characterized by colorful bodies, long manes and tails made of nylon fur and unique markings on the sides (referred to since 2003 as “cutie marks”).
After the original “My Pretty Pony”, introduced in 1981, “My Little Pony”, was released in 1983 and the line became popular in the 1980s, between 1983-1995 (1992 in the USA), and inspired by specials of animation, an animated movie, and an animated television series.
Sales of the brand have often increased with the introduction of the fourth generation franchise, which began with the success of the 2010 animated television series. The brand grossed billions of dollars in 2014 retail sales and $ 650 million in retail in 2013.
Socially My Little Pony is proven to resemble a state society, on the basis that lower ponies cannot rise in social class.
The toys and market products were divided by an original My Pretty Pony line, launched in 1981, and the four lines reissued, by incarnation or generation, between 1983-1995 (first), 1997-1999 (second), 2003 -2009 (tertiary) and from 2010 (currently).